How do I advertise to RV travelers?
Campers are the easiest local customer to reach and the easiest to miss, because they are only in town for a few days and they are not looking at your usual channels.
Short answer
Reach them where they are: at the campground. RV travelers arrive not knowing where anything is, they ask the camphost, and they read whatever they were handed at check-in. A spot in the park guide puts your business in the hands of every arriving rig for twelve months. Beyond that, a claimed Google Business Profile matters because they search from their phone, and being genuinely RV friendly, meaning parking a 40-foot rig can actually get in, matters more than any advertising.
Why campers are good customers
They are spending money by definition; they are on a trip. They need things immediately: dinner, propane, ice, a repair, a haircut, groceries. They have no established loyalty in your town. And they ask their host where to go, which means whoever the park recommends gets the visit.
Where they actually look
- The guide handed to them at check-in. It goes on the dash and stays there.
- The camphost. Ask any park who gets recommended and it is whoever is in the guide or whoever they know.
- Their phone. Which is why a claimed Google listing with hours matters.
- The park bulletin board. Less than the guide, but it is free.
What works in a park guide ad
What you do, in three words. Whether you are RV accessible, which matters enormously. Your hours, including whether you are open Sunday. A phone number large enough to dial from a moving vehicle. And an offer if you have one, since a coupon gives a camper a reason to choose you over the next listing.
What it costs
An inside spot is $350 for twelve months. Cover and map sponsor spots cost more and are industry exclusive, so you can be the only business of your kind in that park's guide. The price guide is here.
Related questions.
Is advertising to RV travelers worth it for a small business?
Usually yes, because campers are out-of-town customers with immediate needs and no existing loyalty in your town.
What should an RV park guide ad say?
What you do, whether you are RV accessible, your hours, a big phone number, and an offer if you have one.
How long does a park guide ad run?
Twelve months, in every guide handed out at that park during the term.
Can I be the only business of my kind in a guide?
Yes, with the cover or map sponsor spots, which are industry exclusive.
More on for local businesses: Is advertising in a campground guide worth it? · How much does an RV park map ad cost? · all questions
Want a map for your park?
Send a site list and an aerial photo and we will draw it. Free when local businesses sponsor it, or bought outright with no ads.